It is located on Kralja Milana Square, the central city square, which for many years bore the name Trg oslobođenja (or the Liberation Square). It was radically reconstructed during a period marked by the strong tendency for the removal of authentic town architecture built by the turn of the 20^th century.

The designers of the adopted design of the town planning-architectonic competition of 1954 are Zdravko Ćuk and Zdravko Likić.    

The complex was completed in 1965 and it is composed of several parts of various functions, heights and volumes: the hotel accommodation section with a restaurant and kafana (or local pub), halls, foyer and a large cinema hall (which was never completed), a small hall, an administrative four-story tract, and a northern wing housing a self-service restaurant. The twelve-story tower was originally meant to be a Syndicate Hall, but it was altered into a hotel with fourteen floors during construction. The foyer of the hall was converted into a department store, and the administrative part housed the local community college (known as Radnički Univerzitet).

In terms of the town planning concept architecture (the pronounced horizontal lines of the mezzanine, colonnades in the ground level), and in terms of finish and details (the curtain wall), this is a typical example of the International Style in architecture. The square landscaping was done according to the tender designs of the architects B. Jovin, M. Jovin and S. Temerinski in 1990. The northwestern tract was reconstructed in 2008 according to the designs of the architect Saša Buđevac from Niš, with no radical disruption of the initial architecture.